A well-planned publicity programme will be launched throughout China, Hong Kong, Asia and the rest of the world which include:

1. Comprehensive direct mailings of invitations to manufacturers, importers, distributors, retailers, etc.;

2. Effective advertisements, press releases and arrangement of special features in public media, trade publications, newspapers, periodicals and electronic media;

3. Regular posting of advertisement and release of information on professional jewellery websites to recruit exhibitors and visitors;

4. Promotional trips to international trade fairs in major cities with the aim of inviting trade buyers to the Fair;

5. Holding conferences and other functions during the Fair in order to foster the relationships and enhance communication between worldwide traders and professionals；

6. Organize local and overseas group visits to the "2005 Guangzhou International Jewellery Fair" and Guangzhou scenic spots.